Your Unique Value Proposition (UVP) is a conversation you have with your customers on why they should hire your product and fire their existing alternatives (including current competition).

Your Unfair Advantage (UA) is a conversation you have with your competitors (current and new) on why they should NOT try to hire away your customers.

Sounds similar but it’s a subtle yet critical difference in perspective.

  • Facebook’s UVP to users is come use us because we have all your friends on the network already.

  • Their UA to competitors is don’t bother stealing our users because we have already everyone and their friends on the network.

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