Working with Business Models

Each business model your team creates has a corresponding set of tools to help move your idea forward.

Rick avatar
Written by Rick
Updated over a week ago

LEANSTACK provides the ability for your team to iterate rapidly on any number of business models. Within each business model you create, you'll have the corresponding tools available to drive the process from ideation to scale.

Available Tools

Each business model contains its own set of tools. Availability of tools depends on your current plan or the cohort you belong to. The full list of available tools include:

  • Lean Canvas

  • Traction Roadmap

  • Story Pitch

  • Customer Forces

  • Goals

  • Rollout Plan (Early Access)

  • Lean Sprints

You can access the tools by selecting your listed team in the sidebar under the "Business Models" section. You can click on the project name to get a listing of all models (and settings) or click directly into a given tool for that model.

If you belong to multiple projects, each project will be shown in the sidebar.

Lean Canvas

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.

Each business model can have 1 Lean Canvas.

Additional Help

Traction Roadmap

Stop drowning in a sea of numbers and instead build a bottoms-up traction model using just 7 key metrics.

Each business model can have 1 Traction Roadmap.

Story Pitch

Craft a killer elevator pitch with your team.

Customer Forces

Map insights from customer interviews to understand the causal forces that drive customer behavior.

Each business model can have many customer forces canvases. Each canvas should represent a conversation with your customer.


Create goals, manage your risks and constraints.

Each business model can have many goals and risks.

Rollout Plans and Validation Recipes (Early Access)

Create a 90 Day plan with campaigns to drive validation of your idea or scale your business.

Each business model can have a single rollout plan. A rollout plan contains many campaigns that will be transitioned Lean Sprint

Lean Sprints

Set up campaigns and experiments to help validate your idea and generate traction.

Managing Models

When navigating to a team you'll see a listing of respective business models. This will include basic status details for each tool in the model, where applicable. Each model also contains its own dropdown that will provide a few additional actions including: Rename, Clone, and Delete. At the top right of this page you can also start a new business model.

Rename - provide an updated name for your business model.

Clone - if the source business model has a completed Lean Canvas, the cloning process will copy the corresponding detail. A new business model is created as part of this process, but no other tool besides the Lean Canvas is copied.

Archive - if available, moves the business model into an archived bucket. The business model will be removed from the main view, but still accessible in case it's needed in the future.

Delete - if available, completely deletes the business model from the team. In some cases, the ability to delete may be unavailable if your team is part of a program.

Primary Models

Each team/project has the concept of a primary model. If you only have a single model then that is your primary model. If you have many models then you'll see a particular model with a star next to its name. This is the primary model. Primary models cannot be deleted or archived.

If you wish to delete or archive a primary model then you must first mark another model as the primary.

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