Your Unique Value Proposition (UVP) is a conversation you have with your customers on why they should hire your product and fire their existing alternatives (including current competition).
Your Unfair Advantage (UA) is a conversation you have with your competitors (current and new) on why they should NOT try to hire away your customers.
Sounds similar but it’s a subtle yet critical difference in perspective.
- Facebook’s UVP to users is come use us because we have all your friends on the network already.
- Their UA to competitors is don’t bother stealing our users because we have already everyone and their friends on the network.